COMMUNICATION STRATEGY


The Publicity of the Summit will be undertaken through the traditional avenues of adverts in the media (e.g. Print, Mass communication, electronic, social networks etc), as well as focused roadshows to particular audiences to raise awareness of the summit, pitch relevant investment opportunities, and garner support. A Communication and Marketing strategy will be developed to raise awareness about the Summit, raise external profile of the three Northern regions, provide information and increase awareness about opportunities (and deal with challenges and misconceptions).  Activities will include identification of target audience, development of key messages, identification of communication medium, Summit branding, development of a relationship with key journalists in and outside the three Northern regions, and relevant capacity building for front-line investment promotion officers.  A communication campaign with well-prepared broadcast and published content will be designed and launched by AFRIEF as soon as possible.